Kartatek

Kartatek revolutionizes sharing social links, location, website menus, and contact information all with a tap. Users enjoy the freedom to personalize profiles with diverse styles and design their own NFC cards.

A case study about how we developed Kartatek, a platform designed to simplify information sharing using NFC technology, enabling users to share social links, locations, websites, and contact details with a single tap.

Kartatek simplifies information sharing by utilizing NFC technology, enabling users to create personalized NFC cards for sharing social links, locations, website menus, and contact information with a single tap. The platform offers extensive customization options for profiles and NFC cards, making it a flexible and modern solution for digital interaction.

Key features include NFC card creation, social media integration, location sharing, website menu sharing, and comprehensive profile customization.

Business Objective

Kartatek aims to revolutionize the way users share information by leveraging NFC technology. The platform provides an easy and efficient way to share social media links, locations, website menus, and contact details while ensuring a high degree of customization for user profiles and NFC cards.

Challenges

Users may have concerns about sharing personal information through NFC cards.
Setting up profiles and NFC cards can be complex for some users.
Ensuring seamless integration with various social media and mapping platforms.
Maintaining continuous engagement from users on the platform.
Many other information-sharing tools exist, making it hard to differentiate Kartatek.

Solution

Data Security Implement strong encryption and data protection measures to reassure users about privacy and security. Clearly communicate privacy policies.
User-Friendly Interface Develop an intuitive interface with step-by-step guides. Provide templates and customization suggestions to simplify NFC card and profile setup.
Seamless Integration Use APIs and standardized protocols to ensure smooth integration with various social media and mapping platforms. Regularly update the platform to support new services.
Engagement Features Introduce analytics to track the number of taps and shares, along with gamification elements and rewards to keep users engaged.

Impact

Increased user confidence in sharing personal information through secure NFC technology.
Provided a highly customizable platform, allowing users to design NFC cards and profiles to their liking.
Seamless integration with social media and mapping platforms expanded the tool’s functionality.
Continuous user engagement was achieved through features like analytics, gamification, and rewards.